E-Commerce: Mechanisms, Platforms, and Tools

Upon completion of this chapter, you will be able to:

1. 1. Describe the major electronic commerce (EC) activities and processes and the mechanisms that support them.
2. 2. Define e-marketplaces and list their components.
3. 3. List the major types of e-marketplaces and describe their features.
4. 4. Describe electronic catalogs, search engines, and shopping carts.
5. 5. Describe the major types of auctions and list their characteristics.
6. 6. Discuss the benefits and limitations of e-auctions.
7. 7. Describe bartering and negotiating online.
8. 8. Describe virtual communities.
9. 9. Describe social networks as EC mechanisms.
10. 10. Describe the emerging technologies of augmented reality and crowdsourcing.
11. 11. Describe Web 3.0 and define Web 4.0 and Web 5.0.

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Author information

Authors and Affiliations

1. University of Hawaii, Kihei, HI, USA Efraim Turban
2. Herzing University, Rapid City, SD, USA Jon Outland
3. JDA Software, Scottsdale, AZ, USA David King
4. School of Business, Yonsei University, Seodaemun-gu, Seoul, Korea Jae Kyu Lee
5. National Sun Yat-sen University, Kaohsiung, Taiwan Ting-Peng Liang
6. Turban Company Inc., Kihei, HI, USA Deborrah C. Turban

1. Efraim Turban